{"title":"Bestsellers","description":null,"products":[{"product_id":"the-relaxed-jumper-navy","title":"The Relaxed - Navy","description":"\u003cp\u003eWhere our story begins. The original jumper and one that started it all. The relaxed was inspired by a much-loved 25-year-old navy jumper owned by our founder Rachel's mother. First introduced in 2019, its timeless shape, impeccable credentials and softness ensures this standout jumper remains a perennial bestseller year after year. With its subtly oversized shape and double folded rib neck, it epitomises easy effortless everyday style. Knitted in a mid-weight 7gg, in the British Isles by experts using the finest 100% Scottish-spun certified Lamb's wool. \u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":20063137366086,"sku":"NGY002NVY-XS","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":19848248524870,"sku":"NGY002NVY-S","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":19848248655942,"sku":"NGY002NVY-M","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":19848248787014,"sku":"NGY002NVY-L","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":39467240226882,"sku":"NGY002NVY-XL","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/The_RELAXED_Navy_6_copy.jpg?v=1666378633"},{"product_id":"the-weekend-navy","title":"The Weekend - Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOne of the very first jumpers we created - and still the much-loved perennial best-seller. The Weekend is our lighter-weight signature crew neck - based on the classic fit of a man's sweater readjusted for our Navygrey woman. Our slightly thicker signature rib neck trim elevates the style and combined with the raglan-shaped sleeve, the jumper has a casual ease without being sloppy. Made from our soft 100% superfine Italian-spun wool - this knit gets softer and better with every wear. For weekdays and weekends - it's the easy knit you'll wear all day, everyday.\u003c\/p\u003e","brand":"Navy","offers":[{"title":"XS","offer_id":31635402620994,"sku":"NGY004NVY-XS","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":51754572546426,"sku":"NGY004NVY-S","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51754572579194,"sku":"NGY004NVY-M","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51754572611962,"sku":"NGY004NVY-L","price":235.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":51755273453946,"sku":"NGY004NVY-XL","price":235.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/products\/20230131NAVYGREY04_090.jpg?v=1771799398"},{"product_id":"the-cardigan-navy","title":"The Cardigan - Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe original cardigan - a perennial sellout and still the benchmark. \u003cstrong\u003e \u003c\/strong\u003eRelaxed yet polished, classic yet modern - it works buttoned up or left undone, with whatever your style. Inspired by the cardigan worn daily by our founder Rachel’s grandfather, it’s old school made new, with a simplicity that always feels right. Knitted in the British Isles from 100% traceable Scottish-spun lambswool and finished with our signature horizontal placket and sustainably sourced Mother of Pearl buttons. \u003cmeta charset=\"utf-8\"\u003eA modern icon - the cardigan, done properly.\u003c\/p\u003e","brand":"Navy","offers":[{"title":"XS","offer_id":39735957258306,"sku":"NGY006NVY-XS","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":29578879959110,"sku":"NGY006NVY-S","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":29578879991878,"sku":"NGY006NVY-M","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":29578880024646,"sku":"NGY006NVY-L","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":39735957356610,"sku":"NGY006NVY-XL","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/products\/20230131NAVYGREY28_031.jpg?v=1771799434"},{"product_id":"the-cardigan-lait","title":"The Cardigan - Lait","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBack in stock. Relaxed yet polished, classic yet modern - it works buttoned up or left undone, with whatever your style. Inspired by the cardigan worn daily by our founder Rachel’s grandfather, its old school made new, with a simplicity that always feels right. Knitted in the British Isles from 100% traceable Scottish-spun lambswool and finished with our signature horizontal placket and sustainably sourced Mother of Pearl buttons.\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":54938762150266,"sku":"NGY006LAI-XS","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54938762183034,"sku":"NGY006LAI-S","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":40257252360258,"sku":"NGY006LAI-M","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54938762215802,"sku":"NGY006LAI-L","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":54938762248570,"sku":"NGY006LAI-XL","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/TheCARDIGAN-Lait1.jpg?v=1773614183"},{"product_id":"the-easy-tee-navy","title":"The Easy Tee - Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe jumper’s attitude, with a tee’s ease. \u003cmeta charset=\"utf-8\"\u003eEffortless. Cool. Distinctly Navygrey. The Easy Tee takes everything that made The Easy a signature - and cuts it short. A wider fit, a subtle drop sleeve, that swing-in-its-step drape. It’s not just a tee, and not just a knit - it’s both. Knitted in the British Isles by master makers from 100% Scottish-spun lambswool, it’s light yet substantial, refined yet relaxed. Take your usual size for clean lines, or size up for slouch. Dress up or keep it casual - it's the shape you’ll keep reaching for.\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":55051552326010,"sku":"NGY155NVY-XS","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55051552358778,"sku":"NGY155NVY-S","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55051552391546,"sku":"NGY155NVY-M","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55051552424314,"sku":"NGY155NVY-L","price":285.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/TheEASYT-SHIRT-Navy7_e471cf3a-bb37-47a1-80f6-8f85d6b2155c.jpg?v=1775507166"},{"product_id":"the-layered-tee-01-white","title":"The Layered Tee \/ Long Sleeve - White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA\u003cb\u003e \u003c\/b\u003e\u003cspan\u003emuch-loved silhouette, with a nod to the 90s - born out of our instinct for layering. The\u003c\/span\u003e\u003cspan\u003e Layered Tee creates the look of two pieces worn together, without any of the weight. Cut from our super soft, lightweight organic slub cotton, it takes everything we love about the layered look - and distils it into one considered piece. \u003c\/span\u003eWear it as you would a favourite t-shirt - with denim, loose and undone - or let it sit neatly, tucked in and under a jacket for something a touch more pulled together. It does the work of layering, without asking you to think about it.\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":55086142652794,"sku":"NGY094WHTWHT-XS","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55086142685562,"sku":"NGY094WHTWHT-S","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55086142718330,"sku":"NGY094WHTWHT-M","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55086142751098,"sku":"NGY094WHTWHT-L","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55086142783866,"sku":"NGY094WHTWHT-XL","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/The_Layered_Long_Sleeve_-_White_6_d59b27b8-7716-4699-bc9b-79ba5e7b9390.jpg?v=1777025214"},{"product_id":"the-new-classic-crew-navy","title":"The New Classic Crew - Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBack in stock. \u003c\/strong\u003eOur refined take on the timeless crew. Lighter than our \u003ca href=\"https:\/\/navygrey.live\/products\/the-relaxed-jumper-navy\"\u003eRelaxed\u003c\/a\u003e, but a touch weightier than our \u003ca href=\"https:\/\/navygrey.live\/collections\/weekend-collection\"\u003eWeekend\u003c\/a\u003e, the more delicate trim at the neck and cuff delivers polish without fuss. Knitted in Scotland using seamless circular technology for a cleaner finish and elegant fit. With no shoulder seams or bulky joins, it sits beautifully against the body - soft with just the right amount of drape. Easy to tuck in. Effortless left out. 100% superfine lambswool, spun and knitted in Scotland. \u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":55700458209658,"sku":"NGY173NVY-XS","price":290.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55700458242426,"sku":"NGY173NVY-S","price":290.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55700458275194,"sku":"NGY173NVY-M","price":290.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55700458307962,"sku":"NGY173NVY-L","price":290.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55700458340730,"sku":"NGY173NVY-XL","price":290.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/TheNewClassicCrew-Navy3_06a9afc3-0a9c-4526-a9fa-667a861a101a.jpg?v=1757613805"},{"product_id":"the-cardigan-sienna","title":"The Cardigan - Sienna","description":"\u003cp\u003e\u003cstrong\u003eBack in stock\u003c\/strong\u003e. The original cardigan - a perennial bestseller and still the benchmark. Relaxed yet polished, classic yet modern - it works buttoned up or left undone, with whatever your style. Inspired by the cardigan worn daily by our founder Rachel’s grandfather, its old school made new, with a simplicity that always feels right. Knitted in the British Isles from 100% traceable Scottish-spun lambswool and finished with our signature horizontal placket and sustainably sourced Mother of Pearl buttons.  A modern hero button up - done properly. \u003c\/p\u003e","brand":"Sienna","offers":[{"title":"XS","offer_id":55700689551738,"sku":"NGY006SEN-XS","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55700689584506,"sku":"NGY006SEN-S","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55700689617274,"sku":"NGY006SEN-M","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55700689650042,"sku":"NGY006SEN-L","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57162347381114,"sku":"NGY006SEN-XL","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/TheCardigan-Sienna3_3bd5db38-5f43-4065-a8ef-96d3049c9555.jpg?v=1776874955"},{"product_id":"the-relaxed-v-navy","title":"The Relaxed V - Navy","description":"\u003cp\u003eA new companion to our original hero - \u003ca href=\"https:\/\/navygrey.live\/collections\/bestsellers\/products\/the-relaxed-jumper-navy\"\u003ethe Relaxed\u003c\/a\u003e. Timeless, a little more mannish, with that old-school charm reworked for now. Inspired by the classic men’s jumper, it’s cut to feel easy yet refined - relaxed in shape, but with just the right depth of neckline to flatter without fuss. The kind you pull on over a tee or let sit bare against the skin. Knitted in the British Isles from the finest 100% Scottish-spun certified lambswool, mid-weight and naturally soft. Style with our l\u003ca href=\"https:\/\/navygrey.live\/collections\/the-linen\/products\/the-linen-the-long-sleeve-white\"\u003eong sleeve linen\u003c\/a\u003e as shown for a look you'll wear on repeat.\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":55701352546682,"sku":"NGY209NVY-XS","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55701352579450,"sku":"NGY209NVY-S","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55701352612218,"sku":"NGY209NVY-M","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55701352644986,"sku":"NGY209NVY-L","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55701352677754,"sku":"NGY209NVY-XL","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/62.png?v=1774027117"},{"product_id":"navygrey-x-francli-red","title":"Navygrey x Francli - Red","description":"\u003cp data-end=\"303\" data-start=\"175\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFor full hands. Full days. Full car boots. Hard-wearing, good-looking, and built to carry more than you planned. Each bag is made and finished by hand by Ali and her team in Cornwall. Cut from waxed cotton canvas woven in Dundee, and finished with regenerative British leather - hides sourced from UK cattle raised on regenerative farms. A collaboration built on precision and pragmatic design, with plenty of pockets - because there’s always more to carry. For everything you need - and a little more. Take it anywhere.\u003cem\u003e \u003c\/em\u003eIt’ll keep up.\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"Default Title","offer_id":56826513850746,"sku":"NGY232REDBRN","price":295.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/FrancliBag4.jpg?v=1776776512"},{"product_id":"the-layered-tee-short-grey","title":"The Layered Tee \/ Short Sleeve - Grey","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA\u003cb\u003e \u003c\/b\u003e\u003cspan\u003emuch-loved silhouette, with a nod to the 90s - reworked for warmer days. The\u003c\/span\u003e Short Sleeve Layered Tee creates the look of two pieces worn together, without any of the weight. Cut from our super soft, lightweight organic slub cotton, it brings the ease of a classic short sleeve t-shirt together with the considered feel of a layered look. Wear it with denim, loose and undone, or tuck it neatly under a jacket when you want something a little more pulled together. It does the work of layering, without asking you to think about it.\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":56835246293370,"sku":"NGY158GRYWHT-XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56835246326138,"sku":"NGY158GRYWHT-S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56835246358906,"sku":"NGY158GRYWHT-M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56835246391674,"sku":"NGY158GRYWHT-L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56835246424442,"sku":"NGY158GRYWHT-XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/TheLayeredTee-Grey5.jpg?v=1777028204"},{"product_id":"the-relaxed-tee-white","title":"The Relaxed Tee - White","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eJust restocked\u003c\/strong\u003e. A really good white T-shirt in a vintage-inspired slub cotton. \u003c\/span\u003e\u003cspan\u003eThere's something very satisfying about finding a piece that just works. \u003c\/span\u003e\u003cspan\u003eThe right shape. The right weight. The right amount of ease. \u003c\/span\u003e\u003cspan\u003eA piece that allows the other things in your wardrobe to do more. One that works with linen, tucked into denim, layered under knitwear or thrown on with little thought at all. \u003c\/span\u003e\u003cspan\u003eCrafted from our lightweight slub cotton (that's the same as our \u003ca href=\"https:\/\/navygrey.live\/collections\/the-layered-tees\"\u003eLayered Tees\u003c\/a\u003e) and inspired by the fit of our much-loved Relaxed Jumper, the Relaxed Tee is easy, flattering and endlessly wearable. \u003c\/span\u003e\u003cspan\u003eA neatly balanced neckline. Soft sleeves with a turn-back cuff detail. Just the right amount of slouch. \u003c\/span\u003e\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"XS","offer_id":56836257186170,"sku":"NGY228WHT-XS","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56836257218938,"sku":"NGY228WHT-S","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56836257251706,"sku":"NGY228WHT-M","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56836257284474,"sku":"NGY228WHT-L","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/TheOversizeTee-White1.jpg?v=1777039260"},{"product_id":"the-linen-the-scoop-white","title":"The Linen \/ The Scoop - White","description":"Relaxed, feminine and designed with ease in mind. The scoop neckline brings softness and openness to the silhouette, balancing the natural texture of the linen with a more effortless feel. 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Taking its cues from our much-loved knit of the same name, with a relaxed silhouette, a softened collar and gentle volume through the sleeves, balanced by an effortless cuff. \u003c\/span\u003e\u003cspan\u003e A longer-line length with a softly curved hem while thoughtfully positioned buttons - including one just above the bra line – to create a more flattering, versatile and comfortable fit. \u003c\/span\u003e\u003cspan\u003eFinished with Mother of Pearl buttons this is a shirt designed to be the one you reach for without thinking because it simply feels right. \u003cstrong\u003eWe recommend sizing down by one for the fit as shown in the imagery. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Navygrey","offers":[{"title":"6\/XXS","offer_id":56966044156282,"sku":"NGY247WHT-6","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"8\/XS","offer_id":56913329422714,"sku":"NGY247WHT-8","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"10\/S","offer_id":56913329455482,"sku":"NGY247WHT-10","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"12\/M","offer_id":56913329488250,"sku":"NGY247WHT-12","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"14\/L","offer_id":56913329521018,"sku":"NGY247WHT-14","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"16-18\/XL","offer_id":56913329553786,"sku":"NGY247WHT-16","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/The_Oversize_White_3.jpg?v=1783348894"},{"product_id":"the-oversize-shirt-blue-white-stripe","title":"The Oversize Shirt - Blue + White Stripe","description":"\u003cp\u003e\u003cspan\u003eOur first shirt, built on the same philosophy as every Navygrey knit. \u003c\/span\u003e\u003cspan\u003eCrafted from tumble washed organic cotton, it's designed to feel familiar from the very first wear. Taking its cues from our much-loved knit of the same name, with a relaxed silhouette, a softened collar and gentle volume through the sleeves, balanced by an effortless cuff. \u003c\/span\u003e\u003cspan\u003e A longer-line length with a softly curved hem while thoughtfully positioned buttons - including one just above the bra line – to create a more flattering, versatile and comfortable fit. \u003c\/span\u003e\u003cspan\u003eFinished with Mother of Pearl buttons this is a shirt designed to be the one you reach for without thinking because it simply feels right. \u003cstrong\u003eWe recommend sizing down by one for the fit as shown in the imagery. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Navy Grey","offers":[{"title":"6\/XXS","offer_id":56966046548346,"sku":"NGY247BLUWHT-6","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"8\/XS","offer_id":56913379918202,"sku":"NGY247BLUWHT-8","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"10\/S","offer_id":56913379950970,"sku":"NGY247BLUWHT-10","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"12\/M","offer_id":56913379983738,"sku":"NGY247BLUWHT-12","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"14\/L","offer_id":56913380016506,"sku":"NGY247BLUWHT-14","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"16-18\/XL","offer_id":56913380049274,"sku":"NGY247BLUWHT-16","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/2217\/2742\/files\/The_Oversize_Blue_Stripe_11.jpg?v=1783348563"},{"product_id":"the-easy-shirt-pale-blue","title":"The Easy Shirt - Salt Blue","description":"\u003cp\u003e\u003cspan\u003eInspired by our much-loved Easy knit, we set out to create a piece with the same effortless feel. \u003c\/span\u003e\u003cspan\u003eSlightly shorter and a little boxier, it's designed through a feminine lens with clean, modern lines. A softly gathered back, relaxed cuff, gentle collar and beautifully finished interior create structure without stiffness, while the tumbled-washed organic cotton gives it a softness that feels familiar from the very first wear. \u003c\/span\u003e\u003cspan\u003eIt isn't a formal shirt, and it was never meant to be. It's designed to feel easy. Modern without trying too hard. 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